Watch our highlights from Pitch Day

Asia’s population is expected to increase from 4.6 billion to 5.3 billion in 2050(1). With limited arable land and natural resources available, improving food production will be key to meet the increased demand for food and changing consumer preferences.
As agri-food supply chains are increasingly interconnected  - from input companies to farmers, traders, food companies and retailers – data and innovation are key to meet the increased demand for food.  Better data collection, analysis and sharing will improve the integrity of the agri-food supply chain. Moreover, data-driven technology will enable farmers and food & agri companies to make more informed decisions, triggering new smart farming and production techniques, and finding new ways of distribution.

With the vast majority of the smallholder farmers living in Asia, agtech solutions will enable farmers to improve their crop production and access to markets, and in turn improve their incomes. 


Against this backdrop, Rabobank, a global leader in food and agri banking, is organizing the “SustainableAg Asia Challenge”. Agtech companies with innovative solutions that promote the integrity in agri-food supply chains in Asia are invited to apply. Solutions could be in the area of farming practices, inclusivity of smallholder farmers, traceability, food safety, data integrity & sharing as well as improving access to  markets.


(1) Source World Population Prospects 2019, United Nations

Join our SustainableAg Asia Challenge to present your solutions to major agri-businesses and ecosystem partners and scale your impact!

The Challenges

We’re looking for technological solution providers that address the following challenges

Sustainable Farming Practices

Inclusivity of Smallholder Farmers

Traceability and

Food Safety

Data Integrity and Sharing

Access to New Markets

Challenge Launch


1 August

Applications Close
1 September

Top 15 Shortlisted


12 September

Pitch Clinics


Week of 23 September


Pitch Day (Singapore)


10 October

F&A Advisory Board*


31 October

*Rabobank Asia's Food & Agri (F&A) Advisory Board meeting is Rabobank’s annual premier event bringing Chairmen and CEOs of leading Food & Agribusiness companies and commodity traders from China, Southeast Asia and India together.  It will be held in Shanghai on 31 October 2019.

Who Should Apply

We want to hear from you if your company:

Addresses the identified challenges

Has a market-ready product or solution

Applies to the

Asia region

Is serious about scaling its impact

Prizes and Benefits

Networking Opportunities


Supercharge your company exposure to the industry! Industry leaders and investors will be present at Pitch Day to hear about your solution.


TOP 15

Exclusive Invitation

Get invited to pitch your solutions to the CEOs of Asia’s leading Food & Agribusinesses at Rabobank Asia’s Food & Agri Advisory Board meeting in Shanghai on 31 October 2019.

Travel grant inclusive.

Travel Grant

A fixed travel grant will be provided to overseas companies to travel to Singapore.

Cash Prizes

Win cash prizes from a total pool of US$20,000.

SustainableAg Asia Challenge is brought to you by


Corporate Partners


Ecosystem Partners


Media Partner

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If you have any questions, please send an email to                                                                        See rules of the challenge.